e-Commerce
The Covet House company was where I did my master's internship with the goal of improving the processes and UX of the online store using the Design Thinking Methodology.
This was my first work experience in the e-Commerce area and it allowed me to gain experience and knowledge about this area and all the areas that complement e-Commerce.
After the conclusion of the internship the company considered the work done very satisfactory and I was hired to manage the online store, being the only person working in this department.
Responsabilities
- Product insertion and optimization;
- Creation of the products description
- Image Optimization
- SEO
- Management and implementation of the the communication strategy through the several channels used
- SEO strategy creation and implementation
- Development of several web pages
- UX/UI improvement and monitoring
Software/Tools Used:
- e-Commerce
- Magento & WordPress (CMS)
- Google Analytics
- Capturly
- Salesforce
- SEO
- Google Analytics & Google Search Console
- Bing Webmaster Tools
- Google Trends
- Google Ads (for keyword research)
- Communication
- Marketing Cloud
- MailChimp
Results
After 1 year of work, the online shop results where the following:
- Profit increased in 350%
- SEO results improved from avg. 457 entries/year (2020) to 3785 entries/year (April 2021 to April 2022)
- Avg Session Time increased in 40s;
- +12k visits;
- Bounce Rate decreased 4%;